Authors require book reviews to sell the books of theirs, and of course they want ones which are great. Authors who learn the craft of theirs, do produce quality, and their research, well written books deserve excellent recommendations, and also by setting up the correct time and work, such authors in most cases receive radiant praise from reviewers. But actually good books can receive bad reviews-and I don’t mean reviews that say harmful things about the publication. I am speaking about ones written by folks not qualified, however highly esteemed, to write them. Precisely why are they not qualified? Because they don’t read through the books.
Let’s face it. Books are a business, and reviewers know authors need them. Free reviews are becoming more difficult as well as harder to find. Reviewers are currently being compensated for the services of theirs, and they should be; their time is valuable, in addition to reading a book as well as writing a great review can take a lot of hours. Authors need in order to prepare yourself to pay for the system as well as to realize it’s a business purchase, just love marketing and advertising, where money is invested in hopes it is going to result in book sales.
But unscrupulous people-let’s phone call them illegitimate book reviewers-are ready to feed upon authors’ requirements. They understand they could make money off an author without providing a genuine service. Let’s say you make $100 for each book you review, which takes you 8 hours to read a book. That’s $100 a day. But wouldn’t it be great to make $200 or $400 or $1,200 a day? What if, instead of reading through the books, you simply skimmed them, or maybe you regurgitated what the back cover explained? Just think the number of fake ones you could potentially pump out, and just how much money you could produce, while offering experts what they desire. So what if the shoes review is just four sentences? As long as you give it five stars at Amazon, the author is going to be happy, right? Cha-ching!
Sadly, yes, in instances which are a number of, authors are pleased. But mostly they are self-published or first-time authors unfamiliar with the company who got lucky getting accurate descriptions of their books. I’ve known many such authors rave about exactly how their book was regarded by among these “esteemed” or “top” reviewers, often one around the top in Amazon’s search positions.
Early on when I began giving book reviews, I recognized it was less likely I’d ever be ranked in Amazon’s Top 10, not since my reviews lacked quality or I did not cover enough books, but simply as I was not a robot, and I actually read through the books. Should you take a look at Amazon’s list of best rated Amazon reviewers, quite a lot of them have reviewed over 5,000 books. Although most of the top ranked are individuals, if perhaps you are a service with a few reviewers on staff, that number happens to be clear. How can this be? Even if it’s the full time job of yours and you can read a book 1 day, or perhaps 2 books 1 day, that is just ten a week or perhaps about 5 hundred a year. You’d have to have been going over at Amazon for 10 years for breaking 5,000. Okay, I assume that is feasible, but take a look at several of the best ones on Amazon. Several of them have posted on up to fifteen books a day. Yes, several of them are reputable and write quality write-ups, so I do not entail to disparage those people.
Although the jury remains out on the legitimacy of speed reading, granted, a number of these individuals might be speed readers. A friend was had by me who claimed to be a speed reader. I gave her 3 mystery novels to read that she returned to me the next day. When I asked her whether she’d figured out who the murderer was in a single book, she could not remember “whodunit.” If you are reading so fast you can’t remember the fundamental plot, you’re not truly reading the book.
Worse yet, some of these write-ups have nothing to say that an author may even use. I have seen some that are just 3 or even four sentences of plot summary with no anything that states the guide is “good, engaging, excellent, or not to be missed.” An author can’t obtain a blurb for a back coverage if a review just summarizes but doesn’t rate the book’s quality.
Still worse, some of what experts expect is useful endorsements for their books finish up, because the courses weren’t read but text was quickly reworded from the back option, with characters’ labels misspelled, factual errors about the plot, and sometimes even mistakes about the design, content, and whole point of the book all dead giveaways a guide was never read. Sometimes the plot summaries then just end up in confusion, and if a reader is unclear, he’s not likely to purchase a book or waste his time reading through it.
Some authors might not exactly care about such details. If the review is excellent, it is good enough to sell books, right? But in case it is misleading, readers are not going to be happy if the books they buy don’t reflect what’s said about them. Hopefully, when readers have those experiences, they’ll know much better than to trust those reviewers again.
Regrettably, so long as funds are required, illegitimate reviewers will not be going out any time soon. But as an author who is paying, you need to have the book read of yours. Most experts, myself included, need legitimate feedback on what visitors consider our books. The books of ours are written by us as much to entertain, inform, educate, or even invoke a psychological response from our readers as we do to market several books. As authors, we merit better.
So what things can an author do about this particular situation? I don’t experience any point in getting angry over the circumstance since I don’t believe it is going to change anything. You can write to these phonies and complain, but it is unlikely to do any good. A few things you are able to do are:
Do Your Research. Look at a reviewer’s history and what they’ve written in the past. How well written is their work-is it more than just plot summary? Ask yourself whether it is worth your time and money to cover such a service, or perhaps just pay the postage and also give away a free book to such a person.
Request Corrections. When you get reviewed, and the write up has errors such as misspelled character names or the book is incorrectly mentioned as a sequel to the last book of yours, contact the individual as well as demand which corrections be made. I have known a few authors who have effectively had the shoes review corrected especially when they paid for the original work.
Vote. Every review posted to Amazon provides you with the chance to vote if it was helpful to you. Reviewer rankings aren’t based entirely on how many postings they’ve. While understanding exactly how Amazon establishes these rankings remains primarily a mystery, votes do impact the rankings. Voting might do little to assist or even hurt a reviewer but it is much better compared to nothing.
See from the experience. You have learned the lesson of yours, and it may not even have been a hard one, but you now know in the future to stay away from these unscrupulous individuals. If you’re traditionally published, the publisher of yours might utilize such a reviewer anyway but you can request otherwise. Nevertheless, keep in mind that publishing is a company which makes it a bucks game; unfortunately, accurate representation of the book of yours is probably not as vital to your publisher as making a buck.
Share Your Knowledge. Share along with your fellow authors the experiences of yours. Which does not mean you are gossiping about reviewers. You’re assisting other authors in making legitimate business choices about the best way to spend the money of theirs. Legitimate business decisions shouldn’t stop with illegitimate results.